Netflix Ad Partnerships and "Stranger Thing" Effect
nikhilvarshney.substack.com
Introduction The last time I wrote about Netflix, I focused on Intellectual Property (IP) and Gaming. Valuable IP age like Scotch and Gaming is a very important medium to build exponential love for that IP. The lack of this IP has hurt Netflix. They lost 200k subscribers and are on the verge of losing more (approx 2M) according to recent reports. Netflix has also realized that subscription pruning is real and unless you bring in content that will keep people engaged every day (which is impossible) customers will continue to bleed. BTW this is not just a Netflix problem all OTT are suffering from subscription pruning.
Netflix Ad Partnerships and "Stranger Thing" Effect
Netflix Ad Partnerships and "Stranger Thing…
Netflix Ad Partnerships and "Stranger Thing" Effect
Introduction The last time I wrote about Netflix, I focused on Intellectual Property (IP) and Gaming. Valuable IP age like Scotch and Gaming is a very important medium to build exponential love for that IP. The lack of this IP has hurt Netflix. They lost 200k subscribers and are on the verge of losing more (approx 2M) according to recent reports. Netflix has also realized that subscription pruning is real and unless you bring in content that will keep people engaged every day (which is impossible) customers will continue to bleed. BTW this is not just a Netflix problem all OTT are suffering from subscription pruning.